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University of Regensburg, Germany Aesthetic Evaluation master thesis web design Websites — An Empirical Comparison Study on Responsive Design.
Final grade: 1. Beside content and usability visual aesthetics represent an important factor of the perceptual organization of websites. Various studies show that website aesthetics turn out to be a decisive factor, if other characteristics of websites e.
usability, content are similar or equal Thielsch, master thesis web design, a, p. Whereas in former times the desktop-PC was the primary device viewing a website, nowadays the variety of mobile devices like tablets or smartphones providing Internet access is growing. In order to provide a good user experience UX on all devices, website owners increased the use of so-called respsonsive websites, which adapt the layout automatically to the viewing environment.
Therefore the question arises, how the aesthetic demand of a website can be preserved, when using responsive layouts. The results show significant distinctions between the studied groups.
Boxplot presentation of the website's first impression and the overall rating on Desktop-PC, Tablet and Smartphone. Against expectations that bigger displays imply higher ratings, tablet versions of websites tend to have lower overall evaluations. Responsive websites viewing on a desktop-PC show the best results. In order to determine reasons and recommendations for good web design an additional qualitative master thesis web design investigated the best and the worst rated websites.
It was found that a sufficiently high proportion of whitespace, master thesis web design, a modest use of colour and a higher proportion of pictures and graphics compared to the proportion of text seem to have a positive impact to the overall evaluation of a website. Qualitative evaluation of an aesthetically highly rated website itemized on the respective devices.
Qualitative evaluation of an aesthetically low rated website itemized on the respective devices. de VISA Card Android, iOS, Web, Master thesis web design. Audi exclusive App iOS.
myABI Web and iOS. eeMobility Charging App Android and iOS. Misc Projects Web and Mobile. Logo Design various. Master Thesis University of Regensburg. Imprint · Privacy Policy. Master Thesis University of Regensburg, Germany Aesthetic Evaluation of Websites — An Empirical Comparison Study on Responsive Design Final grade: 1. Master Thesis on Google Books. Selected Works.
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